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Squatters Pubs: A New Era for Utah's Brewpub Scene
As the signs change around Salt Lake City, the familiar name "Squatters Pubs" emerges from the shadows of its storied history, casting a light on the recent rebranding of several beloved brewpub locations. With roots tracing back to 1989, Squatters has experienced its share of challenges and triumphs, especially after the $330 million acquisition by Monster Energy. Fortunately, local ownership has returned, rejuvenating spirits and paving the way for this exciting new chapter.
Return to Roots
The Salt Lake Brewing Company (SLBC), formed by original founders Peter Cole and Jeff Polychronis, is at the helm of this revitalization. Their strategic decision to rebrand under a unified name not only simplifies the consumer's experience but also reinforces a sense of community. Marketing manager Rick Seven stated, "All our locations will now operate under the instantly recognizable Squatters Pubs name," which is crucial in a market that had witnessed so much uncertainty over the years.
Locally Sourced Quality
One of the distinguishing features of Squatters Pubs is its commitment to sourcing ingredients from local suppliers. In a world increasingly focused on sustainability, Squatters stands out as a brewpub that emphasizes in-house production. Their partnerships with local businesses, such as Lehi Mills and Beehive Cheese, allow them to serve dishes that connect patrons to Utah's culinary landscape. The menu is being refined further for 2026, with a keen focus on quality over quantity, showcasing an impressive range of flavors.
Looking Ahead: The Future of Squatters
What can fans expect as Squatters Pubs enters this new era? The menu will lean heavily on unique offerings spearheaded by former brewmasters Jason Stock and Nils Imboden, with a streamlined focus on classic favorites like their iconic fish and chips. Visitors can expect the ambiance of a traditional pub, combined with innovative craft beers that reflect the roots of Utah’s brewing heritage.
Final Thoughts
The rebranding of Squatters Pubs represents more than just a name change; it symbolizes a renaissance in the local brewing community. As the brewpub continues to solidify its connection to its roots and to the community, it's clear that the love for quality beer and food remains at its heart.
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