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Embracing a New Chapter: The Squatters Pubs Transformation
In a refreshing turn of events for the local brewpub scene, Utah's beloved Squatters Pubs has embarked on a journey of rebranding, unifying its various locations under a single, recognizable name. This significant change comes in the wake of a complex transition involving the acquisition of CANarchy, a collective brewing company, by Monster Energy Drinks. Following that monumental $330 million deal, the Salt Lake Brewing Company (SLBC) – formed by the original founders of Squatters – took the reins, ensuring the continuity of these cherished establishments.
The Journey Back to Roots
After the acquisition, fans had much to celebrate as the original founders Peter Cole and Jeff Polychronis were brought back into the fold, reviving the spirit of the brewpub which started in 1989. With the return of former brewmasters Jason Stock and Nils Imboden, patrons can expect the same delicious brews crafted with love and local ingredients. The brewpubs have now started adopting the unified branding of 'Squatters Pubs,' signifying a commitment to simplicity and community-driven dining.
Menu Overhaul: Focusing on Quality
As part of their rebranding effort, Squatters Pubs has made it clear that they will be focusing on a streamlined menu in the upcoming year, emphasizing quality and sustainability. With a pledge to source ingredients from local suppliers such as Beehive Cheese and Daily's Premium Meats, the menu will showcase an array of popular favorites, including the beloved fish and chips, which fans were relieved to hear is here to stay. This dedication to local fare signifies not just a delicious meal but a commitment to supporting the local economy, embodying a spirit of community.
Expanding Horizons: New Location Surprises
The enthusiasm doesn't stop at rebranding. Recently, the Squatters Corner Pub opened its doors in West Valley City, addressing the needs of an underserved area. With no brewpubs west of I-215, this strategic move enriches the local dining landscape and enhances community connections.
Over in West Valley, residents can enjoy a family-friendly environment that welcomes diverse crowds, with a menu mirroring the downtown locations, complete with a patio for those perfect evenings.
Looking Ahead: A Vibrant Future for Squatters
The future for Squatters Pubs shines brightly as they embrace meaningful changes that resonate with their loyal customer base. With a dedication to quality, community, and creativity, they are set to elevate the local brewpub experience. Cheers to the journey ahead!
Whether you're a longtime fan of Squatters or new to the local craft beer scene, there’s much to look forward to. Discover the flavors and vibrant community bonding at Squatters Pubs today!
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