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October 25.2025
2 Minutes Read

Discover the Unique Treasures at Moon's Rare Books: A Living History Experience

Man standing in Moon's Rare Books beside a display case.

The Enchanting World of Moon's Rare Books

Stepping into Moon's Rare Books in Provo feels like entering a narrative-rich time capsule, where history whispers through the pages of over 5,000 rare items. Reid Moon, the passionate curator, beckons visitors into a world where the old and the new intertwine beautifully. This unique establishment, dubbed 'a bookstore disguised as a museum', flourished since its inception in 2015 at The Shops at Riverwoods, becoming a magnet for book lovers and historians alike.

A Journey Through Time

Moon's Rare Books presents artifacts that span centuries, from a 200-year-old brick floor to the children's room showcasing Charles Dickens' original writing desk. Each artifact has its tale, one that captivates audiences and invites them to share in the thrill of discovery. Who would have guessed that a simple visit could lead to glimpsing Harry Houdini's handcuffs or the reaping bowl from 'The Hunger Games'?

Connecting Generations Through Stories

With his phenomenal success on platforms like TikTok, where he has amassed millions of followers, Reid Moon taps into the art of storytelling. In a digital age dominated by e-books and streaming services that often overshadow print, Moon's mission is clear: to inspire a new generation to appreciate the tactile wonder of books. His rallying cry echoes a fundamental truth — people thrive on stories, and every object in his store carries a narrative waiting to be uncovered.

Moon's Collection: More Than Just Books

The collection extends beyond mere text. Moon possesses items like Alexander Hamilton's law journal and letters from iconic figures such as J.R.R. Tolkien and Albert Einstein. His back room houses three humidity-controlled vaults that protect precious historical documents, ensuring preservation for posterity. During curated show-and-tell sessions, visitors not only witness these treasures; they connect to the very fibers of history.

A Destination for Everyone

Not only has Moon's Rare Books captivated locals, but it has also turned into a bucket list destination, drawing an impressive 75,000 visitors annually from around the globe. On a busy Saturday, around 1,000 guests marvel at the items presented, many leaving with merely memories and a renewed appreciation for the past. Moon's charm lies not in commercial gain but in the joy of facilitating connections between people and the poignant stories of our collective history.

As Reid Moon often states, "It’s not too late to start reading again." With that sentiment, he invites all to step into his world of magic, reminding us that with every page turned, we rekindle the timeless relevance of stories that shape our past and present. A visit to Moon's Rare Books isn't just about buying a book; it's about experiencing a living narrative.

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